Fashion Industry Secrets
Fashion is a reflection of what’s going on around usin politics, economics & culture. Trends define the mood. This is why many designers often end up doing the same thing.
Whether it’s a certain print or color. We associate details with what’s going on around us. For example, the color red, has been associated with strength and passion.
Fashion brands want to make you feel “out of trend”. That’s right!. Designers create new designs every week which makes it hard to keep up with the trends.
Many brands & retailers destroy what they call “dead stock”. Every Winter designers send their unsold items off on trunks to be burned.
Burberry has once announced that it would put an end to the practice, after realizing that setting fire to a product also burned its reputation.
Why your size changes?
Ever wondered why your size changes from season to season? You may assume that you’ve only added a few pounds, but actually this could be the clothes themselves.
The fashion industry changes fit & size every year.
Also keep in mind that every brand has its own sizing and there is no industry standard. Just buy what looks good on you.
Sherry Fikry
Stylist & Personal Shopper